ProPrint Australia Fast Fifty Awards 2022

This year Daniel Edwards, the founder of Posterboy Printing was recognised by the greater print community for his contributions to the print industry by awarding him a ProPrint Fast Fifty ...
/ Awards, Marketing
FESPA Future Leaders

FESPA Future Leaders Program

I was lucky enough to be selected to attend a leadership program run by FESPA. FESPA is the Federation of European Screen Printers Association. Though it was founded in Europe, ...
/ Awards, Blog

Case for print – Break From Digital

Many people are worried that they spend too much time on their screens, and are searching for ways to disconnect. This is true in all ages. Our use of medium ...
/ Blog

Product Prototype

Sometimes a company has a product that either hasn't been fully developed or is impractical to move around for sales presentations. Whatever the reason it is possible to produce a ...
/ Marketing

Case for Print 2 – Increases Traffic

Shoppers move agnostically through the different media channels as time and opportunity allows, not as brands direct. They will travel seamlessly between channels, using the format, computer, smart phone, print,  ...
/ Case for Print, Marketing
QR code follow to video

Ways to Use Print in a Pilates Studio

I joined David from the Pilates Business podcast recently, and we talked about a few specific ways to use print in a pilates studio setting. One of the ideas I ...
/ Uncategorized

Add Bleed and Crop Marks to Canva Artwork

Canva is a great online design tool, that a lot of people use to create artwork for digital or print marketing. One problem my customers often have when they use ...
/ Artwork, Graphic Design, How To

Common Misconceptions – The Vehicle Matters

One of the common misconceptions about print is that the paper you use is nothing more than a vehicle to carry the ink or the offer, or the graphic design, ...
/ Marketing
Loyalty Restaurant Card Point System

Loyalty Cards – Percentage of Percieved Progress

When designing your loyalty card program it is good to refer to the study done in 2006 by 2006 PJoseph Nunes and Xavier Dreze.  The Endowed Progress Effect: How Artificial ...
/ Marketing

Develop Your Mail Out Muscle

Many shopping centre marketing teams are reluctant to use print marketing because they don’t know how to maximise the effectiveness of print beyond increasing the quantity and sending out more, ...
/ How To, Marketing

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