This year Daniel Edwards, the founder of Posterboy Printing was recognised by the greater print community for his contributions to the print industry by awarding him a ProPrint Fast Fifty ...
I was lucky enough to be selected to attend a leadership program run by FESPA. FESPA is the Federation of European Screen Printers Association. Though it was founded in Europe, ...
Many people are worried that they spend too much time on their screens, and are searching for ways to disconnect. This is true in all ages. Our use of medium ...
Sometimes a company has a product that either hasn't been fully developed or is impractical to move around for sales presentations. Whatever the reason it is possible to produce a ...
Shoppers move agnostically through the different media channels as time and opportunity allows, not as brands direct. They will travel seamlessly between channels, using the format, computer, smart phone, print, ...
I joined David from the Pilates Business podcast recently, and we talked about a few specific ways to use print in a pilates studio setting. One of the ideas I ...
Canva is a great online design tool, that a lot of people use to create artwork for digital or print marketing. One problem my customers often have when they use ...
One of the common misconceptions about print is that the paper you use is nothing more than a vehicle to carry the ink or the offer, or the graphic design, ...
When designing your loyalty card program it is good to refer to the study done in 2006 by 2006 PJoseph Nunes and Xavier Dreze. The Endowed Progress Effect: How Artificial ...
Many shopping centre marketing teams are reluctant to use print marketing because they don’t know how to maximise the effectiveness of print beyond increasing the quantity and sending out more, ...