Print marketing has become a lost art. Marketers know everything there is to know about digital marketing, but have forgoted how to get the most out of tangible print marketing.
I have written a book about print marketing and have identified 6 principles that can be applied to any printed piece to increase its effectiveness as a communication piece. This book will
help printers to talk to their customers in a different way about print, and help marketers make more sophisiticated choices when developing the print element of the next marketing campaign.
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