Product Prototype

Sometimes a company has a product that either hasn’t been fully developed or is impractical to move around for sales presentations. Whatever the reason it is possible to produce a scale model prototype of the product that can be carried by sales teams to and from sales meetings. I worked with pharmaceutical equipment company Eppendorf… Read More Product Prototype

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Case for Print 2 – Increases Traffic

Shoppers move agnostically through the different media channels as time and opportunity allows, not as brands direct. They will travel seamlessly between channels, using the format, computer, smart phone, print,  that best suits the information. Gathering information in one format, and using it another. They will happily sit down to read a catalogue, then go… Read More Case for Print 2 – Increases Traffic

Loyalty Cards – Percentage of Percieved Progress

Loyalty Restaurant Card Point System

When designing your loyalty card program it is good to refer to the study done in 2006 by 2006 PJoseph Nunes and Xavier Dreze.  The Endowed Progress Effect: How Artificial Advancement Increases Effort. Part of that study looked at the effect that the percentage of perceived progress had on peoples uptake of the offer. They… Read More Loyalty Cards – Percentage of Percieved Progress

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Develop Your Mail Out Muscle

Many shopping centre marketing teams are reluctant to use print marketing because they don’t know how to maximise the effectiveness of print beyond increasing the quantity and sending out more, they think print is a mass marketing tool, which they don’t have the budget for. Especially if they are promoting a single retailer, or a… Read More Develop Your Mail Out Muscle

Seven Principles of Print Marketing

Get Noticed WIth Print Business Cards Spot UV

The last decade has seen the marketing industry be completely seduced by internet marketing. All the forms of social, video, drop page, free reports, instafamous and so on have had their brilliant explosion onto the marketing scene, and while they have disprupted the market, all they have really done is squeeze their way onto the… Read More Seven Principles of Print Marketing

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