Strut Card Your Way to Sales

March 15, 2015

When it comes to maximising your sales figures in the most cost effective way, you can’t go past the persuasive point of sales powerhouse that is the Strut Card. In today’s climate of retail marketing, visual merchandising has become far more than simply ‘dressing dummies’, or having an ‘open/closed’ sign on an outlet’s door. Instead, it acts as an engagement vehicle that communicates a brand’s values, personality and messages, as well as being a stepping stone to purchases. While the shopfront window display may be the initial factor that entices potential clients into the store, it is the instore signage with their powerful messages that create the need to belong to the brand and guide them towards making a purchase.  Here are 4 ways these cards pave the way to success and sales when included in your retail marketing mix:

  1. Create a focal point

As strut cards come in all different shapes and sizes, they are one of the most effective way to guide a customer’s eyes towards a focal point in a display. The visual cues these cards provide never leave the customer confused about where to look. Remember: where the eyes go, the feet will follow.

  1. Tell a story

Strut cards are the perfect medium to communicate to customers what’s in it for them. By telling them a story, and this doesn’t necessarily need to be done by vast amounts of text, you help the customer to better understand the product, which enables the purchasing decision.

  1. Attract attention

The main goal of Strut Cards is to attract attention, and the best way to do this is to ensure they stand out. The best way to ensure they do? Colour of course! Never lose sight of the attracting power of contrasting colour, and its ability to make or break visual displays.

  1. Call to action

Given their powerful visual cue-giving abilities, a strut card is the ideal resource to communicate a clear call to action to customers. The call to action may differ depending on the location of the card in the store –  for example, strut cards in a window display containing a hashtag and “follow us” request will differ to the call to action of a strut card located at the stores point of sale. However, this will only encourage further engagement with the brand long after they have left the store, and will ultimately have a positive effect on your sales.

 

Made to suit any brand, business, or budget, the strut card is a retailer’s secret weapon! Check out our new A2 Strut Card option – a captivating size that presents the ideal opportunity to increase your brand engagement, and positively impact your sales!

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