Strut Cards / Counter Cards

August 1, 2018
Pair of counter cards
Pair of counter cards

Strut cards are perfect for on-shelf or counter displays and can be used to add colour to a display, boosting the visibility of a short-term promotion.

Strut cards are printed on a high gloss mounted onto a 2mm card with a lockable strut glued onto the back. The price list below is for standard A2, A3, A4, A5, sizes, though bespoke sizes are available. For custom strut card sizes you can use this price list s a guide so long the custom size as it fits within one of the standard sheet sizes.

Our A2 strut cards are too big for our small format printer, so we use a UV direct print using a flat bed printer. The image resolution is just as high, but the due to the production process, the finish is always a flat matt.

Two strut card on bench
Two strut card on bench
Pair of A5 strut cards
Pair of A5 strut cards

Cardboard curl is a concern for some customers who use their strut cards in hot, humid, or very long term situations. These conditions can lead to the cardboard curling over time. For these customers we can use coreflute as the substrate. Coreflute is impervious to heat or humidity as does not curl.  For more infomation about coreflute counter cards visit our Anti Curl Coreflute Strut Card information page.

For raw strut cards, please Contact Us

 

Strut Card Price List
Other quantities are available on request

A5

Quantity Cost 
1 to 10 $10 + GST Each
15 $120+ GST
20 $140 + GST
30 $180+ GST
50 $260+ GST
100 $412+ GST

 
A4

Quantity Cost 
1 to 10 $12 + GST Each
15 $144 + GST
20 $168 + GST
30 $216 + GST
40 $264 + GST
50 $315 + GST
100 $579 + GST

A3

Quantity Cost
1 to 10 $14 + GST Each
15 $188 + GST
20 $225 + GST
30 $300 + GST
40 $375 + GST
50 $455 + GST
100 $841 + GST

A2

Quantity Cost per unit
1 to 10 $50 + GST Each

Wholesale rates available on application by resellers.

This is a brief overview of the production method for standard strut cards.
This is what we do day to day when producing strut cards for our clients.

Strut Cards a4 a5


Step 1: Card Preparation

We need to get the card/screenbaord ready, and we do that by applying mounting tape. Mounting tape is basically a wide roll of double sided tape. We roll out a a couple of metres onto the bench, then we lay the precut card sheets down onto it.

The excess tape is trimmed off and the mounting tape smoothed down with an applicator.

All the extra tape is trimmed off
All the extra tape is trimmed off

 

Card is trimmed and smoothed
Card is trimmed and smoothed

 

Step 2: Printing

The artwork is printed onto 250gsm high gloss paper stock. We use this stock because the high gloss give a nice finish to the prints. We use the heavy paper weight because it sticks to the cardboard very easily and rarely bubbles, it is also less likely to bubble over time when the strut cards are in use.

Full colour high gloss prints
Full colour high gloss prints

 

Step 3: Sticking Stuff To Other Stuff

It’s time to start sticking things together. Line the print up on the card, hold it in place with some spring clamps. It is worth spending a little time here to make sure it is right, the print can slip around a bit, and once it is stuck, it’s stuck.

Now you hold back the free end of the print, peel back about about 20mm of the backing sheet of the mounting tape, exposing the adhesive. Fold the backing sheet sharply, really squish it down, otherwise you can get a defect along the line. Holding the backing tape as flat as possible, apply the print down onto the adhesive. This forms a hinge for the rest of the print.

With the hinge in place, we remove the clamp on the edge, and move the middle clamp to sit on the anchor end. Lifting the print out of the way, we grab the folded backing sheet, and peel it all the way off, exposing the rest of the adhesive. Then using the wide applicator the rest of the print is mounted. It is starting to look like a strut card!

mounting strut cards
mounting strut cards

 

Step 4: Trimming

Trim off two edges to tidy up the sheets, then I run them through the guillotine to cut them down to their final size.

Strut card production 2
Strut card production 2
Trimming strut cards
Trimming strut cards

 

Step 5: Hot Gluing the Strut On

The print is mounted and trimmed to final size, and ready to be turned into a strut card. I measure up the centre of the sheet and make a guide for positioning the strut on the back. Using the hot glue gun we stick the strut onto the back of the print.

Easel back struts
Easel back struts

 

Completed Strut Cards

We have have a complete strut card.

Mugler A5 Counter Card
Mugler A5 Counter Card

That’s it. Strut cards are a great visual merchandising tool. They are cheap to produce, robust, and easy to install.

 

Strut Card

 

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